I created a webinar presentation that showcased the success story of rolling out the beta version of our new product, Zello Kiosk, with Denmark’s biggest retailer, Salling Group.

I created the positioning and messaging for a brand-new product that Zello launched in the summer of 2022. Not only that, I wrote the copy for the product page, as shown here, and ensured that all of the items on the GTM bill of materials related to the launch were ready to go by our launch date.

As the Content Director for IBM Maximo, I wrote the copy for this digital, interactive guide that helps top-of-funnel buyers better understand how connectivity, mobility and AI innovations around enterprise asset management can now be used to equip the field workforce.

I created this presentation to show the executives how social content increases engagement and online shopping, and why it's important to capitalize on social media to drive sales.

When I joined the team, the images, color, and copy of the website made the product look dated. However, there was a larger effort to update the branding, including the logo and colors, which would take time. Rather than wait, I introduced an interim measure: improve the first impression of the page by using a more modern hero image with a neutral color palette and revising the copy to emphasize our value proposition that speaks to organizations beyond school boards as we ramp up our efforts to target new markets.

Planned and executed the creation of the corporate blog, TheVitalityExperience.com, including providing the name and tagline of the blog, which was well-received by company executives. 

This is for a customer appreciation sweepstakes micro site.

Revamped design with help of design consultant and rewrote content of corporate website.