When it comes to writing with authority on a subject matter, I find that being adept at research and interviewing key people are really the best tools for delivering informative and insightful pieces that range from case studies to newsletter articles.
SAMPLES
This article helped my previous employer, Forensicon, a computer forensics company, educate their clients on a service they provide so their clients may understand the process better and consequently utilize it more.
This article was for a member outreach publication to help my nonprofit client launch a new program to their community.
I revamped the often dry and unexciting case study format utilized by my manufacturing client to add a little more flavor to their brand. Fasteners may not be terribly interesting, but how we sell them doesn’t have to feel that way.
The Texas Association of School Boards created a SaaS product that streamlines the work of compiling and distributing board packets for school board meetings. I emphasized the merits of going paperless in this article to convince those not quite ready to make that leap.